Google

Google is an American multinational technology company that specializes in Internet-related services and products, which include online advertising technologies, search engine, cloud computing, software, and hardware. Google was founded in 1998 by Larry Page and Sergey Brin while they were Ph.D. students at Stanford University in California. Together they own about 14 percent of its shares and control 56 percent of the stockholder voting power through supervoting stock. They incorporated Google as a privately held company on September 4, 1998. An initial public offering (IPO) took place on August 19, 2004, and Google moved to its headquarters in Mountain View, California, nicknamed the Googleplex. In August 2015, Google announced plans to reorganize its various interests as a conglomerate called Alphabet Inc. Google is Alphabet’s leading subsidiary and will continue to be the umbrella company for Alphabet’s Internet interests. Sundar Pichai was appointed CEO of Google, replacing Larry Page who became the CEO of Alphabet.
The company’s rapid growth since incorporation has triggered a chain of products, acquisitions, and partnerships beyond Google’s core search engine (Google Search). It offers services designed for work and productivity (Google Docs, Sheets, and Slides), email (Gmail/Inbox), scheduling and time management (Google Calendar), cloud storage (Google Drive), social networking (Google+), instant messaging and video chat (Google Allo, Duo, Hangouts), language translation (Google Translate), mapping and navigation (Google Maps, Waze, Google Earth, Street View), video sharing (YouTube), note-taking (Google Keep), and photo organizing and editing (Google Photos). The company leads the development of the Android mobile operating system, the Google Chrome web browser, and Chrome OS, a lightweight operating system based on the Chrome browser. Google has moved increasingly into hardware; from 2010 to 2015, it partnered with major electronics manufacturers in the production of its Nexus devices, and it released multiple hardware products in October 2016, including the Google Pixel smartphone, Google Home smart speaker, Google Wifi mesh wireless router, and Google Daydream virtual reality headset. Google has also experimented with becoming an Internet carrier. In February 2010, it announced Google Fiber, a fiber-optic infrastructure that was installed in Kansas City; in April 2015, it launched Project Fi in the United States, combining Wi-Fi and cellular networks from different providers; and in 2016, it announced the Google Station initiative to make public Wi-Fi available around the world, with initial deployment in India.[6]

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Freelancer Resources

If you missed our Sept. 3 freelancer panel, this is the roundup of resources. Thank you to the Women of Words members on the panel who shared their great information and advice: Lisa Mitchell, Wendy Darrow, and Jana Pruet-Whitson!

FINDING CLIENTS

In-Person Networking Groups

Agencies

Freelancer/Job Sites

Other Sources

  • Look in your neighborhood for small businesses that need help. For example, maybe a store you frequent needs help with its social media presence. The owner of a small business is more likely to trust a patron like you over a big company that’s pitching social media services.
  • If you’re interested in becoming a freelance editor, proofreader, or writer, P.N. Waldygo is a wealth of information. Her site, DesertSageBookEditor.com, includes how to make a living as a freelance book editor, her extensive list of set fees/rates for a variety of editing and writing work, etc.

NETWORKING

  • Find a mentor.
  • If you approach people for freelance work and they don’t have any for you, always say, “If you can’t help me, do you know who can?” Try to get contacts to continue your search.
  • If you ask the people in your network often enough for freelance work, eventually they will approach you with work and/or recommend you to others because they know you’re available.
  • Use a portfolio website to showcase your work. Here are a few:

RATES

  • Ask for part of the total project fee up front. For example, if you’ve quoted a client $3,000 for a website writing project, ask for $1,500 up front so you aren’t working for free.
  • Develop a package system for your work hours that the client can purchase up front. Examples: 30 hours for $900 and 10 hours for $400.
  • Research what other freelancers are charging/making at sites like these:
  • Ask your freelancing peers what they charge per hour and per project, if they are comfortable talking about it.
  • Keep in mind that agencies bill clients at least double what you make, and the agency keeps half. For example, if you get $35 per hour for editing, the agency is probably charging the client $70 per hour for your time.